Sharing Is Caring And Nothing Beats Retweets. How One Minute Briefs Adds Value To Content.

Sharing is caring

Sharing interesting articles, videos, photos, designs even memes is a fundamental digital content transaction we participate in daily. Just scroll through your Facebook news feed. Or Twitter. LinkedIn.

But why bother sharing?

Like. You know. Whatever.

Liking a post is great.

It shows that… You like the post.

And whilst that’s fine, it doesn’t really add any value. It doesn’t really help the content’s creator. At least, not in the same way sharing does.

Sure, a ‘like’ shows appreciation. It lets people know that you enjoyed their content.

But did you really?

Sharing A Post Adds Exponential Value.

Unfortunately, liking posts doesn’t really help the original publisher. It doesn’t move the content along. All it does is stamp a little heart or a thumbs-up on it.

And surely, if you really enjoyed the post, wouldn’t you want others to enjoy it too?

That’s why sharing or retweeting content is infinitely better.

By sharing a post you’re not only giving it your seal of approval, you’re vouching for it.

When you retweet or re-post something, you are effectively sifting through all the content traffic and cherry-picking the interesting bits for the rest of your network to see.

You’ve determined it has value. It is of interest. And it is worth people’s time and attention.

Passing on a piece of content means that you believe the rest of your close network will appreciate it too. And, because it came from you, they are more likely to trust it and engage with it. After all, you are infinitely more trustworthy than an anonymous source of content. Right?

You share it. Then someone else shares it. And all of a sudden the readership has multiplied.

Reach (the number of people who see the content). Impressions (the number of times the content is displayed). Engagement (the number of interactions people have with the content).

This is how retweets and shares add exponential value.

You Are An “Influencer”

This is a term that gets bandied about a lot.

But what does it actually mean?

Simply put, influencer marketing uses the popularity of influential people and their extended network to deliver a message to their followers. Individuals, who may have an influence over potential buyers within a target market, are identified and used to promote a product.

Sharing.

That makes YOU an influencer.

Widening The Net

That’s why sharing content is so important.

One Minute Briefs encourages retweets for this very reason. It expands the audience for the content creator.

One Minute Briefs Logo

If you like an ad created in response to a brief, retweet it.

You’ll gain the creator greater exposure. You’re adding value to their work and ideas. And this is a whole lot more appreciative than just a ‘like’.

So next time you read or see something that you really like and wish to show your appreciation…

Share.

Retweet.

You are influential.

We all are.

 

Gareth

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What A Load Of Rubbish… We Found On Our Impromptu Family Beach Clean.

Bag full of rubbish collected on our Croyde beach clean.

A visit to the beach is always fun, and educational. Tides, waves, limpets, sea snails, anemones, crabs, rock formations, sand structures, rubbish and plastic waste; it’s all an opportunity for discovery and learning. And an open invitation to do a little beach clean in an attempt to preserve the beauty of our wonderful coastline.

I visited Croyde and all I got was this lousy bag full of rubbish!

I’m really lucky to live by some of the most beautiful stretches of coastline in Britain. The beaches here are stunning. Huge expanses of sand. Great rocky outcrops, perfect for rock-pooling. Rolling sand dunes. Amazing surf. Perfect.

Not quite.

A Saturday visit to the beach with my family, being chased by waves, splashing in rock pools, running up sand dunes and sliding down on our bums, quickly turned from enjoying the beautiful setting to a realisation that it wasn’t as idyllic as we first thought.

Moody Croyde

We didn’t even need to scratch beneath the surface. It was staring us in the face. Rubbish.

So our beach day out quickly became a family beach clean. A daddy. A mummy. A granny. A 5-year old. A 2-year old. A determination to do our little bit.

We’ve previously joined in with Surfers Against Sewage  (@sascampaigns) on beach organised cleans. But today was impromptu.

Surfers Against Sewage Logo

We simply didn’t like what we were seeing on our beach!

45min later we had a bag full of bits of fishing net, fishing ropes, plastic wrappers, plastic bottle tops, glass bottles, mermaid’s tears (little plastic pellets), plastic straws, bits of sanitary towels, crisp packets, cigarette packets, cigarette butts, amongst other bits miscellaneous bits of broken plastic. We had barely moved 10m up the sand dune.

Close up of the bag full of rubbish collected on our Croyde beach clean.

Now imagine if everyone who ever visited the beach spent half an hour of their visit collecting bits of rubbish. 

Now imagine if everyone who ever visited the beach took their rubbish with them and disposed of (recycled) it correctly.

Now imagine if everyone who ever visited the beach tried to reduce the amount of single-use plastic packaging they used.

Now imagine what our beaches, coasts, seas and oceans might look like as a result.

This is definitely something we should all be saying “yes” to doing. And regularly!

I’m no eco-evangelist. It just struck me how much rubbish we found on a small patch of what is a very ‘clean’ beach.

If we all do our bit, the collective outcome will be greater than the sum of its parts.

And we’ll have coastlines, beaches, seas and oceans to enjoy forever.

Moody Croyde Panoramic

I’ve previously created One Minute Briefs ads on the subject of recycling and reducing plastic usage, for initiatives such as City to Sea (@CitytoSeaBrist)

City To Sea Logo

Creating an advert and driving up awareness is one thing. Practising what you preach is something else altogether.

I’m not satisfied with simply creating awareness. I want my kids to see me picking up rubbish. I want my kids to join me in cleaning up our beaches. I want other people to see us choosing to make this a part of our family day out. Looking after our environment together.

A beach clean. As a family.

The kids loved it! It was like a treasure hunt to them. They busily searched through the sand looking for bits of plastic they could contribute to the haul. We talked about what we found. Discussed the impact on the environment. And had fun doing it. Just as we’d had fun running away from the waves. Scrambling on rocks. Splashing in pools. Running up sand dunes and sliding back down again.

Collecting the detritus around us became another integral part of our beach trip.

Next time we hit the beach we’ll definitely get another bag of lousy rubbish!

You?

Gareth

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It’s Been An OMBelievable Start to 2018: January in Summary

Cheeky monkey smiling at the camera. Just like me this January!

It’s been a whirlwind start to 2018. January has been a month full of exciting developments. Here’s my OMBelievable summary of the year so far.

January: Out With The Old, In With The New

The bubbly had barely left the bottle and things were already afoot. There was no hanging about. By the end of the first week of the new year I had re-launched my website with a fresh new template.

There was a new blog with the promise of regular new content and a determination to make things happen.

Straight into fifth gear!

Welcome OMBoard!

January 15th, and the days were about to get a lot brighter.

This was the day I became an OMBassador and member of the OMBoard. A real honour. It was an epic email to wake up to from Nick Entwistle (so much scrolling!) and a powerful end to the second week in January.

This is INKredible!

The dust had barely settled on the OMBoard announcement. But there was more big news to be had in January.

Only seven days had passed since becoming an OMBassador when I officially joined the Social Ink team, January 22nd, as Content Marketing Manager.

I’d previously worked with Chris and the team back when they were Just Consulting Ltd. as a copywriter and editor. I love what they do and I admire their work ethic. This was something I wanted to be a part of.

A total no-brainer!

Time to make an imPACT

I cut my teeth with Social Ink pretty quickly. My first blog post went live January 24th – The Value of Social Media for Business: Where’s the ROI?

This was quickly followed by a piece for #NationalStorytellingWeek – Social Media is Storytelling: Build Your Brand and Boost Engagement on Social Media Through Narrative.

Since then the content has been coming thick and fast, with further blogs, podcasts, Facebook Live discussions and infographics amongst the ideas already in the pipeline.

Keep checking the Social Ink Blog and Facebook Page or join our All About Digital Marketing discussion group on Facebook for updates.

Jan in 60 seconds! (43s actually)

To crown it all off, I set myself the challenge of completing at least one OMB for every brief set in January. Just to keep the creative juices flowing.

And here they all are. Edited together in celebration of one helluva month!

So, here’s to February!

(And every month after that)

Gareth

 

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Businesses need a One Minute Briefs strategy. These are the top 6 benefits.

One Minute Briefs OMB Live 4 Event Photo

A One Minute Briefs strategy has a multitude of benefits for any business or enterprise. No matter the size or the scale of your operation, involving One Minute Briefs in your marketing strategy guarantees a return on investment.

WWF Logo

 

This is why charities (like WWF and City to Sea), awareness campaigns (such as The Drum’s Do It Day and Lyttle Fight), corporate bodies (including Grant Thornton), and businesses globally (as varied as Twisted Lingerie and BioSure) are choosing One Minute Briefs to enhance their marketing strategies. It’s an easy way to promote your work, business or cause. (See my previous post on the importance of getting noticed and promoting yourself.)

Grant Thornton Logo    The Drum Logo     Twisted Lingerie Logo

These are the top 6 benefits experienced by businesses who’ve engaged with OMB.

1.     One Minute Briefs is a verified account

Twitter Verified TickThat small blue badge is an indicator of influence. One Minute Briefs is officially recognised as an account of public interest on Twitter. And it’s not just because Twitter says so. Businesses who’ve engaged One Minute Briefs in their marketing campaigns will verify this too.

2.     Immediacy

One Minute Briefs is the complete digital agency. It is based entirely online and run via its social media platforms (Twitter and Facebook). This working model harnesses the immediacy, accessibility, portability, connectivity, interactivity and convenience offered by the internet to offer real-time responses to client briefs. This aligns with its founding principles: One Rule. One Minute. Create an Ad.

Immediacy is fundamental to One Minute Briefs. And this is a key benefit to any marketing strategy.

Generating quick responses to global events and developments is what One Minute Briefs prides itself on. It thrives on immediacy. Your business could greatly benefit from this approach.

3.     Reach

At the time of writing, the last 100 tweets by One Minute Briefs had reached an estimated 33,851 accounts along with 93.3k impressions. These figures relate to a Fun Friday brief set purely for creative kicks.

However, when you look at the numbers more closely, there is a much bigger picture to be unearthed. Consider the old ‘chain letter’ concept in the dark ages before digital.

The chain letter idea aims to convince the recipient to make numerous copies of the same letter and then send these on to a predefined number of recipients. This becomes an exponentially growing pyramid. One letter, one message, is spread widely and quickly.

Let’s turn this digital.

If 80 people are tweeting concepts and ideas in response to a brief, One Minute Briefs will retweet them to a potential audience of 15.6k followers every time. Multiply 15.6k by 80 and you’re into the millions.

One Minute Briefs LogoThis is just the start. One Minute Briefs is not the only profile tweeting content. Those 80 people are also sharing their content with their followers. And retweeting content they like or admire made by other contributors to the brief. With each follower having on average 300 followers of their own the reach figures really start stacking up quickly. Each tweeted ad in response to a One Minute Brief is exceptionally far-reaching. Like a chain letter, it becomes an exponentially growing pyramid. Only faster. With a greater, global, reach. And each post is a bit of content to advertise your product, business or cause.

Now that’s based on the premise of 80 people responding to a brief. Imagine the impact a prize or incentive might have?

The increased uptake from One Minute Briefs’ online community at the thought of ‘winning’ more than just kudos would grow the potential reach and exposure your business could enjoy exponentially. After all, this is the platform that got the NHS Choir to Christmas Number One, beating Justin Bieber to the top spot, in 2016.

NHS 4 Xmas No. 1 Logo

4.     Huge talent pool

With 15.6k followers (mostly interested or working in marketing and advertising ), One Minute Briefs has instant access to a significant pool of talent. This includes designers, copywriters, developers, art directors, photographers, videographers, marketers, account managers… The list goes on.

How many agencies can say the same?

5.     Quantity and choice

One Minute Briefs is and ideas generation machine. It’s the very principle behind it. No idea is discounted. Every idea is valid as a step towards the final outcome. And One Minute Briefs’ followers (the OMBLES) feed off this; collaboration, development, improvement.

Every idea, every concept, submitted in response to a brief stimulates new thinking, new ideas, new concepts, amongst the huge talent pool of followers and contributors. This quantity of ideas, the variety and choice of concepts made available by a single brief is a massive benefit to businesses.

You can enjoy witnessing the creative process as it unfolds in real time. Engage with it and enter into conversations and discussions with the creatives as they respond to the brief. Choose which concepts, and indeed how many, you wish to push out across your social media channels. You don’t just get the end product, you get the Full Monty.

6.     Low risk. High Gain.

When all of these benefits combine you experience the optimum success model. The risk is virtually non-existent. The potential gains are huge! The cost of providing prizes as incentives (along with One Minute Briefs’ commission) is nothing in comparison to the coverage, reach, quantity, choice and immediacy of work submitted by the biggest online marketing and advertising talent pool available.

If your business hasn’t considered a One Minute Briefs strategy, it should.

What’s the best that could happen?

Follow @OneMinuteBriefs on Twitter. Send a Direct Message. Start benefitting from everything that One Minute Briefs has to offer.

And whilst you’re at it, give me a follow too: @alvo_muses.

Gareth

 

Other businesses who have benefitted from working with One Minute Briefs include:

(Header image courtesy of Erika Szostak http://www.erikaszostak.com/)

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Get Noticed. Get Out Of Your Own Way.

Silhouette of a man, standing in the shadows, desparate to get noticed.

It’s time to get noticed. Again.

I’m not the biggest U2 fan. I think their best music can be found in their earlier albums. However, they never fail to strike a chord (pardon the pun) lyrically.

There’s always a single or two on every album that has lyrics that really resonate. None more so than their recent release, Get Out Of Your Own Way.

It’s been a long hiatus. I haven’t written a blog post in years. And I’m pretty ashamed and appalled by this fact.

I don’t buy into empty New Year Resolutions or cliché New Year, New Me rubbish.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ~ Aristotle

 

Actions speak louder than words. Just do it. Call it what you want. I haven’t been doing it. I haven’t been putting my words into action.

New Year is an arbitrary point in the Earth’s orbit around the Sun. January 1st in the Gregorian Calendar is an arbitrary starting point to the New Year (fashioned so that Easter falls at the same point in the lunar cycle every year). So, in an equally arbitrary fashion, I have decided that now is as good a time as any to get noticed again. It’s not a New Me. It’s just Me. I’m back.

I’m blogging. Posting. Sharing. Updating. Creating content that interests me. If it interests you too, great!

When I first launched my website in 2013 I had a fairly regular blog where I wrote about the creative process, explored the ins and outs of social media, commented on adverts that interested me and creative work that inspired me. That content drove traffic to my website. It helped me get noticed. It gained me followers. Clients. And, most importantly, I enjoyed it. I enjoyed writing. Creating. Sharing. And all the conversations and interactions that resulted from it.

Old garetalvarez.com landing page - Welcome to my workshelf.

Then I just stopped. I didn’t stop being interested, I just stopped writing about it. I didn’t have the time.

Sorry. What?

I didn’t make the time. So I stopped getting noticed.

And it’s this that I am going to change.

This is my plan to get noticed

One Minute Briefs Logo

Taking inspiration from One Minute Briefs (@OneMinuteBriefs) and Nick Entwistle from the Bank of Creativity (@BOC_ATM)and now Trunk Agency (@TweetsByTrunk) I plan to “get sh*t done” this year.

Write it down. Post it. Share it. Whatever it is. Just do it. There is no point in doing nothing. So let’s do something.

Create scribbled in pencil.

Nick once said, “there is nothing more important than the work you do, to get the work that you do noticed.” Or words to that effect.

And that’s what I plan to do.

This year I plan to spend more time promoting my work. It doesn’t matter what it is. It doesn’t matter whether people like it or not. You can’t please everybody. And if you set out to try to please everybody you’ll create nothing meaningful.

If you don’t take the time to work on promoting the work that you do you’re as good as invisible.

It’s not just good enough creating. Share what you create. Be visible. Get noticed.

And that’s my plan this year. I have a new website. It’s going to be cleaner and neater. I will update it regularly with new content. New posts. My latest work and endeavours.

Now is the time to “get sh*t done.” Do work to get the work that I do seen. Share more. Post more. Create More. Get back into old habits.

No more excuses.

It’s time to get out of my own way and get noticed! Again.

Gareth

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Brief: Be Brief! The Secret To Sending Your Creative Mojo Into Daily Overdrive With One Minute Briefs

Done in 60 Seconds. The One Minute Briefs Way!

It’s Throwback Time!

“Brevity is the soul of wit.” Said Shakespeare of One Minute Briefs.

Not really.

Although he could have done!

It’s a great line.

Ironic though. The line is delivered by Polonius in Hamlet. A man who is not known for his brevity. Nor his wit.

I suppose, the dramatic irony of knowing this, makes it an AWESOME line!

Thank you Shakespeare. You clever little sausage!

He’s right though. Polonius.

Being brief is a talent.

Just ask Thomas Jefferson:

“The most valuable of all talents is that of never using two words when one will do.”

Some of the best ideas come to you in a flash. Some of the worst concepts are devised by committee after a long, drawn out process of discussion and debate.

Therein lies the beauty of One Minute Briefs. An addictive creative challenge devised by Nick Entwistle of The Bank of Creativity (and now Trunk Agency).

One rule. One Minute. Create an ad.

As brief as a brief gets.

One Minute Briefs gets you thinking. Sharpens your writing. Inspires creativity.

And it doesn’t take much time.

Since discovering @OneMinuteBriefs on Twitter, my creative disposition has changed and my output has greatly improved.

As a creative tool, there really is nothing like it. It’s perfect practice for the real thing. And I’m unashamedly addicted to it.

Some of my best ideas and concepts have only taken a minute of my time to devise.

Whilst walking back to work from lunch, the idea for my winning entry to the Man City Manager brief just popped into my head.

Half way through a tuna salad wrap, I devised another winning entry for advertising an electrician!

Notice the theme of my inspiration?

And then there are all the other entries. Some good. Some bad. All brief.

The effects of this regular creative work are long-lasting.

A whole concept for the Audi R8 just materialised from a brief about sports cars.

It has developed into a portfolio piece that I am particularly proud of. A piece that I continue to develop. All because I took a minute out of my day to be creative.

Take a minute out of your day to be creative.

Follow @OneMinuteBriefs on Twitter. Check out the OMB blog or Facebook Page to see all past briefs and winners.

It works for me. It’ll work for you.

Remember. Some of our greatest experiences only take one minute!

Postscript 2018

A lot has happened since I published the original version of this piece.

Year on year, One Minute Briefs has continued to grow and is now a Verified Account. It has developed into a massive online community of nearly 16,000 followers. Many are regular contributors. And these contributors are made up of a range of industry experts, award-winners (including Chip Shop Awards Grand Prix Winners in 2016 and 2017), students and hobbyists.

It has its own OMBoard of OMBassadors (of which I am one)- advocates and acolytes who help promote and build this unique advertising platform.

Collaboration is encouraged. Criticism is constructive. Discussion is supportive.

Everyone improves.

Anyone can be an OMBLE. Anyone can win. And win Big!

Businesses are regularly seeing the benefit of using One Minute Briefs as a means of advertising and promoting their products and services. As are charities. And there are big prizes on offer.

However, the biggest prize of all is one that hasn’t changed since OMB’s inception.

Your creative mojo will go into overdrive.

And you’ll notice it!

So what are you waiting for?

Advertise…

 

Toothpicks…

 

Go!

 

Gareth

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