A One Minute Briefs strategy has a multitude of benefits for any business or enterprise. No matter the size or the scale of your operation, involving One Minute Briefs in your marketing strategy guarantees a return on investment.
This is why charities (like WWF and City to Sea), awareness campaigns (such as The Drum’s Do It Day and Lyttle Fight), corporate bodies (including Grant Thornton), and businesses globally (as varied as Twisted Lingerie and BioSure) are choosing One Minute Briefs to enhance their marketing strategies. It’s an easy way to promote your work, business or cause. (See my previous post on the importance of getting noticed and promoting yourself.)
These are the top 6 benefits experienced by businesses who’ve engaged with OMB.
1. One Minute Briefs is a verified account
That small blue badge is an indicator of influence. One Minute Briefs is officially recognised as an account of public interest on Twitter. And it’s not just because Twitter says so. Businesses who’ve engaged One Minute Briefs in their marketing campaigns will verify this too.
2. Immediacy
One Minute Briefs is the complete digital agency. It is based entirely online and run via its social media platforms (Twitter and Facebook). This working model harnesses the immediacy, accessibility, portability, connectivity, interactivity and convenience offered by the internet to offer real-time responses to client briefs. This aligns with its founding principles: One Rule. One Minute. Create an Ad.
Immediacy is fundamental to One Minute Briefs. And this is a key benefit to any marketing strategy.
Generating quick responses to global events and developments is what One Minute Briefs prides itself on. It thrives on immediacy. Your business could greatly benefit from this approach.
3. Reach
At the time of writing, the last 100 tweets by One Minute Briefs had reached an estimated 33,851 accounts along with 93.3k impressions. These figures relate to a Fun Friday brief set purely for creative kicks.
However, when you look at the numbers more closely, there is a much bigger picture to be unearthed. Consider the old ‘chain letter’ concept in the dark ages before digital.
The chain letter idea aims to convince the recipient to make numerous copies of the same letter and then send these on to a predefined number of recipients. This becomes an exponentially growing pyramid. One letter, one message, is spread widely and quickly.
Let’s turn this digital.
If 80 people are tweeting concepts and ideas in response to a brief, One Minute Briefs will retweet them to a potential audience of 15.6k followers every time. Multiply 15.6k by 80 and you’re into the millions.
This is just the start. One Minute Briefs is not the only profile tweeting content. Those 80 people are also sharing their content with their followers. And retweeting content they like or admire made by other contributors to the brief. With each follower having on average 300 followers of their own the reach figures really start stacking up quickly. Each tweeted ad in response to a One Minute Brief is exceptionally far-reaching. Like a chain letter, it becomes an exponentially growing pyramid. Only faster. With a greater, global, reach. And each post is a bit of content to advertise your product, business or cause.
Now that’s based on the premise of 80 people responding to a brief. Imagine the impact a prize or incentive might have?
The increased uptake from One Minute Briefs’ online community at the thought of ‘winning’ more than just kudos would grow the potential reach and exposure your business could enjoy exponentially. After all, this is the platform that got the NHS Choir to Christmas Number One, beating Justin Bieber to the top spot, in 2016.
4. Huge talent pool
With 15.6k followers (mostly interested or working in marketing and advertising ), One Minute Briefs has instant access to a significant pool of talent. This includes designers, copywriters, developers, art directors, photographers, videographers, marketers, account managers… The list goes on.
How many agencies can say the same?
5. Quantity and choice
One Minute Briefs is and ideas generation machine. It’s the very principle behind it. No idea is discounted. Every idea is valid as a step towards the final outcome. And One Minute Briefs’ followers (the OMBLES) feed off this; collaboration, development, improvement.
Every idea, every concept, submitted in response to a brief stimulates new thinking, new ideas, new concepts, amongst the huge talent pool of followers and contributors. This quantity of ideas, the variety and choice of concepts made available by a single brief is a massive benefit to businesses.
You can enjoy witnessing the creative process as it unfolds in real time. Engage with it and enter into conversations and discussions with the creatives as they respond to the brief. Choose which concepts, and indeed how many, you wish to push out across your social media channels. You don’t just get the end product, you get the Full Monty.
6. Low risk. High Gain.
When all of these benefits combine you experience the optimum success model. The risk is virtually non-existent. The potential gains are huge! The cost of providing prizes as incentives (along with One Minute Briefs’ commission) is nothing in comparison to the coverage, reach, quantity, choice and immediacy of work submitted by the biggest online marketing and advertising talent pool available.
If your business hasn’t considered a One Minute Briefs strategy, it should.
What’s the best that could happen?
Follow @OneMinuteBriefs on Twitter. Send a Direct Message. Start benefitting from everything that One Minute Briefs has to offer.
And whilst you’re at it, give me a follow too: @alvo_muses.
Gareth
Other businesses who have benefitted from working with One Minute Briefs include:
(Header image courtesy of Erika Szostak http://www.erikaszostak.com/)
