Sharing interesting articles, videos, photos, designs even memes is a fundamental digital content transaction we participate in daily. Just scroll through your Facebook news feed. Or Twitter. LinkedIn.
But why bother sharing?
Like. You know. Whatever.
Liking a post is great.
It shows that… You like the post.
And whilst that’s fine, it doesn’t really add any value. It doesn’t really help the content’s creator. At least, not in the same way sharing does.
Sure, a ‘like’ shows appreciation. It lets people know that you enjoyed their content.
But did you really?
Sharing A Post Adds Exponential Value.
Unfortunately, liking posts doesn’t really help the original publisher. It doesn’t move the content along. All it does is stamp a little heart or a thumbs-up on it.
And surely, if you really enjoyed the post, wouldn’t you want others to enjoy it too?
That’s why sharing or retweeting content is infinitely better.
By sharing a post you’re not only giving it your seal of approval, you’re vouching for it.
When you retweet or re-post something, you are effectively sifting through all the content traffic and cherry-picking the interesting bits for the rest of your network to see.
You’ve determined it has value. It is of interest. And it is worth people’s time and attention.
Passing on a piece of content means that you believe the rest of your close network will appreciate it too. And, because it came from you, they are more likely to trust it and engage with it. After all, you are infinitely more trustworthy than an anonymous source of content. Right?
You share it. Then someone else shares it. And all of a sudden the readership has multiplied.
Reach (the number of people who see the content). Impressions (the number of times the content is displayed). Engagement (the number of interactions people have with the content).
This is how retweets and shares add exponential value.
You Are An “Influencer”
This is a term that gets bandied about a lot.
But what does it actually mean?
Simply put, influencer marketing uses the popularity of influential people and their extended network to deliver a message to their followers. Individuals, who may have an influence over potential buyers within a target market, are identified and used to promote a product.
That makes YOU an influencer.
Widening The Net
That’s why sharing content is so important.
One Minute Briefs encourages retweets for this very reason. It expands the audience for the content creator.
If you like an ad created in response to a brief, retweet it.
You’ll gain the creator greater exposure. You’re adding value to their work and ideas. And this is a whole lot more appreciative than just a ‘like’.
So next time you read or see something that you really like and wish to show your appreciation…
You are influential.
We all are.